Seth Godin, a true agent of change, is world-renowned for his innovative marketing strategies. He focuses on the post-industrial revolution, the way ideas spread, leadership and most of all change. Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
In 2011 and 2007 Seth was listed in the Thinkers 50 list of global business thinkers. He is a member of the Direct Marketing and the Marketing Hall of Fame and might be the only person in both. He has spoken twice at the prestigious TED.org conference as well as to millions of people at public events and at companies as diverse as Disney, Cadillac, eBay, Google, Amazon, Microsoft and Adobe amongst others.
In his enlightening presentations Seth focuses on the creative thinking necessary for a business to create ”a purple cow” – an offering that stands out from the crowd and causes customers to take notice. Using extremely successful real-world examples from companies such as the United States Postal Service and Otis Elevator Company, he skilfully reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.