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Claus Raasted - Talare

Director for The College of Extraordinary Experiences

Claus Raasted has worked with designing extraordinary experiences for almost a quarter of a century. Today, he serves as the Director for The College of Extraordinary Experiences, is a Coach at McKinsey & Company, and hosts the podcast ”The Business of Extraordinary Experiences”. He is also a prolific author, with 30 books to his name, and has just finished ”The Innovation Cycle”. Raasted also has a past in reality TV, but these days, who hasn’t?

Key points of the speech:

Passive consumption is dying a slow death. Participation is the future.
We don’t want to watch and listen. We want to co-create.
We have 3 basic needs: competence, autonomy, relatable.
We want to feel important, in control, and part of something bigger than ourselves.

The bottom line? The future of business (and especially that of marketing) is participatory.

Boka en inspirerande föreläsning med Claus Raasted hos oss på MySpeaker!

Populära rubriker: The Future of Business

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Claus Raasted

Director for The College of Extraordinary Experiences

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