Lars built Lego’s social media engagement from scratch and led a global team of social media & search marketers that drove real time engagement with consumers worldwide. In 2014 he also launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids, where they can experience high quality animated LEGO content. Lars also headed up the LEGO YouTube channels, which have reached more than 1 billion views. Previously, Lars worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager leading digital strategy and project development for Danish Broadcasting Corporation. He has also worked in the US, managing web development and user research.
Lars Silberbauer Andersen joined Viacom in 2018 as their Senior Vice President of MTV Digital Studios, leading teams in New York and Los Angeles to drive the MTV brand on digital and focus on the development of digital originals. He is also the former Global Director of Social Media & Search Marketing at the LEGO Group.
With his dynamic, interactive and informative sessions, Lars not only motivates his audiences, he provides them with a wealth of practical approaches, real-life examples and stories as well as hands-on techniques, all of which can be immediately applied to the audiences own personal and professional development.