Arash Gilan is a successful entrepreneur, lecturer, and author. Everything he does connects people with leadership and the digital world, and the practical craft of starting and running a business. If you feel uncertain about how digitalization will affect you, your organization, your strategy, or your decisions going forward – Arash will give you tips and advice based on his extensive experience. In his lectures, he talks about people and digitalization and links them to organizational development, change leadership , successful marketing, and much, much more.
Arash is CEO and co-founder of Viva Media, one of the Nordic region’s largest marketing companies. In 2022, he was awarded the “Inspirational Leadership of the Year” award by workplace consultancy Great Place to Work. Arash also runs Sweden’s popular VD podden, (The CEO Podcast), in which he talks to business leaders and experts about how to build exceptional companies. Arash also writes a column for digital news site Breakit and has published two best-selling books: “Get Digital or Die Trying” (2016) and “The Planet of Apps: the Role of Man in a Digital World” (2019). His third book, “A Devil in E-commerce” will be released in 2022.
You can expect high energy, drive, and commitment from Arash’s lectures, as well as exciting dialogues about digital connected to philosophy and psychology. Arash gives his audiences food for thought and fresh perspectives.
Digitization – with people in focus
In his first book, Arash said that “Everything that can be digitized will be digitized”. The book “Get Digital or Die Trying” has become essential reading and has been published in a large number of languages, most recently in Chinese. Arash believes it is vital that we establish a direction for the future here and now, because digital development is still in its infancy. In his lectures, everything is based in a reality where everything of value cannot be digitized. Arash takes a unique position by being philosophical and running a business employing more than 80 people at the same time.
As an active thinker, Arash likes to explore phenomena such as Bitcoin, the Metaverse, and Web 3.0. He is also not afraid to take a stand on a variety of issues in his lectures.
Leadership that inspires
Arash is driven by learning, and he is keen to share his experiences to help others grow, an approach typified by his popular podcast. He has a people-centred leadership style based on humility and a sense of creating the right conditions for employees and customers.
With generous doses of humility, curiosity, and courage, Arash has brought his vision to fruition with the help of a cohesive culture at his company Viva Media. He believes that self-esteem tends to be overlooked, and self-confidence is given too much importance. Arash has ignored critics and instead summoned up the courage to do what he always believed in.
Marketing and business thinking
As founder and CEO of one of the Nordic region’s leading marketing agencies, Arash has a clear passion for strategic marketing that drives growth in the long and short term. Real marketing magic happens when creativity and conversion come together, Arash says. The importance of creating a brand, (personally and in business), and how this is done over time is something Arash likes to touch on in his lectures because communication is the key to most things in life.